Meet our third Retailer of the Week from our Be Inspired holiday decorating contest.

We never get tired of seeing the dazzling displays that our retailer friends create. And our Be Inspired holiday decorating contest was another chance to see their talent shine. In honor of this creativity, today Melrose is presenting the third Retailer of the week from Be Inspired, Swan’s Furniture.

For more than half a century, Swan’s Furniture, a family-owned business located in North Platte, Neb., has been providing its customers with furniture, accents, flooring, window coverings, art, rugs and accessories. At Melrose we particularly love their use of our Red Lanterns, which are very popular in “Husker Nation” (where fans of the University of Nebraska Cornhuskers proudly display their team spirit).

Swan’s Furniture’s Michele Volz, expert in sales/design/display, explains a bit more about decorating with Husker Nation in mind, and the relationship Swan’s has with Melrose:

“Our Nebraska customers decorate with red all year-round, so they love the Melrose red lanterns. In addition, Melrose inspired a ‘home for Christmas’ feeling for us, especially with their Checked Stockings. Our goal is to create vignettes in the store for the ‘total look’ with current furnishings and accessories, and Melrose helps us with that. Our front entrance came together quickly and easily with Melrose. They provide products that are updated versions on traditional style, and this updated-but-classic look really appeals to our customers. We added Melrose as a vendor two years ago, and our business has increased with them. They are an inspiration every time I attend the Dallas market. I am impressed by the quality and beauty of their products, and I am inspired by their displays when I go to their showroom. Thank you, Melrose, for inspiring us for the 2012 holidays!”

Learn more about our friends at Swan’s Furniture here.